The YMCA is a worldwide organization that is fundamentally committed to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility. JLFStudio accepted the mandate of reinforcing and expanding these goals via the Y’s website.
At its corporate level, the Y’s web design was centered around its organizational structure and the development of new content. With JLFStudio’s redesign, we created microsites, focused around new seasonal campaigns within the YMCA’s pre-existing content management system.
Gotham is a regional magazine reporting on New York City lifestyle. Gotham has been published by Niche Media, LLC since 2001.
JLFStudio’s responsibilities with Gotham included the management of overall department workflow, establishing multiple runlists, designing micro sites, translating print design to digital and collaborating with art directors to conceptualize new campaigns.
Primarily known for handbags and accessories, Michael Kors is a top luxury retailer. As of 2015, MK Holdings has more than 550 stores and over 1500 in-store boutiques in countries around the world.
Web production for MK not only included meticulous attention to brand guidelines, but also team based development of seasonal campaigns, detailed design support and close coordination with MK’s marketing department with the establishment of email guidelines.
Founded in 1983, the theater company Irondale focuses on both education and entertainment. Having maintained success with this broad agenda for over thirty years, the company currently resides in a 150 year old abandoned church in Fort Green.
JLF Studio’s overhaul of the Irondale website was complex, both in terms of content organization and user experience. The focus of the new site not only represented the company's ambitious curriculum but also enabled the staff to manage a wide range of online content from class descriptions to interactive calendar to image displays.
Mother Lode Website
Art Direction | Web Design | Project Management Client Hexagon Properties
Hexagon Properties is property management company specializing luxury rentals in Boston, MA and Aspen, CO.
The Mother Lode website is Hexagon's first entry into the area of broadly marketed assets. Along with a with a team of branding designers, web developers, and copy writers, JLFStudio produced all the content for this site.