As Assistant Creative Director for Pratt Institute’s Commencement, I help shape the visual identity for one of the school’s largest events of the year, held at Radio City Music Hall.

Each year, I work closely with the Office of the Provost to understand their vision and translate it into a cohesive design system, one that also draws on the iconic venue itself. That identity carries across every touchpoint, from digital promotions, email announcements, and motion graphics to social media, web displays, and on-site event signage, creating a unified experience that celebrates the graduating class and reflects Pratt’s creative and innovative spirit.