Pratt Institute
Assistant Creative Director
As Assistant Creative Director at Pratt Institute, I help lead the development and evolution of the institute’s design strategy, ensuring that communications across departments consistently reflect and strengthen the Pratt brand. I manage a team of designers, mentor junior staff and student interns, and collaborate with the Executive Creative Director and production managers to foster a highly collaborative approach with internal creative partners.
My work spans a wide range of projects, including publications, invitations, environmental graphics, websites, email campaigns, motion graphics, and social media assets. I partner closely with video, photo, and digital teams to provide art direction and create integrated storytelling experiences. I bring conceptual rigor, strong typography, and clear visual communication, grounded in human-centered design principles, to every project I lead.