Senior Graphic Designer | Art Director
As lead graphic designer of StoryCorps since 2016, I oversee all parts of the organization related to its visual representation. This responsibility includes the execution of all printed materials, managing various email campaigns, and developing and rebranding recurring events such as the annual gala. In this position I also help launch such new initiatives as the One Small Step campaign, which debuted on Good Morning America.
Regular duties include maintenance of our brand library, advising the web, animation, and social media department, hiring and managing all contract design personnel, and developing various department budgets and timelines.
StoryCorps logo study
StoryCorps logo interpreted for the touring mobile booth
Design and art direction for all printed materials
Design support for the StoryCorps App
Art Direction for the Annual Report
Art Direction for all Promotional Materials
Concepting, graphic design and art direction for the annual StoryCorps Gala
YMCA
Art Direction | Consulting
In an extensive redesign , I developed and created microsites based upon the YMCA’s brand focused on new seasonal campaigns. I also worked closely with the Marketing department to create catalogs and seasonal printed material promoting the organization’s community outreach and goals.
Art Direction
Storycorps.org/podcast
StoryCorps produces a biannual podcast dedicated to stories of the human heart.
For 8 seasons I have collaborated with the editors and producers of the StoryCorps podcast programming to create the visual representation of these productions. My role is to identify and support a new artist for each season to illustrate each seasonal theme.
Art Director
StoryCorps/MobileTour
The StoryCorps Mobile Tour visits cities and towns across the country to record stories of the people who live there. To celebrate the tour each year I work with an artist to illustrate a commemorative poster of the journey.
Over several years and for various campaigns Megan Jett and I collaborated on illustration and branding projects.
In this creative partnership I would meet with clients and develop the design concepts based upon their their needs to support new programming. Megan’s role was to draft and illustrate my ideas. We worked together on campaigns such as The Great Thanksgiving Listen, American Pathways, StoryCorps Legacy, One Small Step, and several digital initiatives
Branding Consultant
YR Media is a Bay Area based non-profit media company and network of young journalists and artists.
In 2019 I was asked to collaborate as a consultant to expand their newly redesigned brand. I worked with their marketing department to build out their social media identity, printed matter and digital marketing materials.