As lead graphic designer of StoryCorps, I oversee all parts of the organization related to its visual representation. This responsibility includes the execution of all printed materials, managing various email campaigns, and developing and rebranding recurring events such as the annual gala. In this position I also help launch such new initiatives as the One Small Step campaign, which debuted on Good Morning America.
Regular duties include maintenance of our brand library, advising the web, animation, and social media department, hiring and managing all contract design personnel, and developing various department budgets and timelines.
StoryCorps logo study
Art Direction for the annual StoryCorps mobile tour. Poster 1 was a collaboration with creative team Heads of State, based in Philadelphia, PA. Poster 2 was produced with the artist Michael Wertz, based in Oakland, CA.
Advice and design support for the seasonal StoryCorps podcast art. This project was a collaboration with cartoonist Eleanor Davis
StoryCorps logo interpreted for the touring mobile booth
Animated GIF created for SC 15 year anniversary campaign
Design and art direction for all printed materials
Spaceworks is a not-for-profit cultural community development organization dedicated to expanding the supply of long-term, affordable rehearsal and studio space for artists in New York City.
Project 1 Created in partnership with Brooklyn Public Library, I developed site-specific signage and installed it throughout their artist residence space. These designs included a 17 x 12 foot wall illustration of a map of New York City welcoming visitors into the studios.
Project 2 Working alongside the development team at Governor's Island, I designed banners for the new artist studios being constructed on the grounds.
Project 1 at Brooklyn Public Library
Project 2 at Governor’s Island
Graphic Design | Consulting
BRIC is an organization that presents contemporary art, performing arts and community media programs reflecting Brooklyn’s creativity and diversity. As a presenter of cultural programming, BRIC also provides resources to launch and showcase both artists and media makers.
From 2013 to 2016, I teamed up with the organization’s marketing department to create printed materials including seasonal catalogs, ad campaigns, and bus shelter posters.
In an extensive redesign in 2015, I developed and created microsites based upon the YMCA’s brand focused on new seasonal campaigns. I also worked closely with the Marketing department to create catalogs and seasonal printed material promoting the organization’s community outreach and goals.
In celebration of the 200 year anniversary of Mary Shelley’s Frankenstein I collaborated with both the Morgan Library’s education and digital departments to design a nationally distributed online teaching curriculum. For this project I worked within the already established branding materials of the Morgan while incorporating the various aesthetics of Frankenstein over the eras of its expansive history.
Couragous Parents Network is a growing platform for families with children with life limiting illnesses to connect and support each other. I have had the honor to work with the founder, Blyth Lord, to design the organization’s website as its resources grow.
The website for CPN began in 2012. As the network has expanded over the years in both materials and reach there has been a ongoing need to organize its growing library. In 2014 I worked with the staff web developers to help to restructure and design the site as it moved from a classic website to fully functional web platform.
Med Eye is a technology medical company that focuses on tools to prevent medical errors. I was hired in 2012 work with their existing brand to expand both their printed materials and their design in the environmental space.
Prepare with Pru is a Prudential microsite directed exclusively towards planning retirement.
I was hired by the agency V Shift to advise Prudential regarding both the art direction and user experience of the site. For the project, I worked closely with web developers to improve the interface while maintaining an appealing and open design.
Brand Identity | Logo Design | Packaging Design
Guyfood is a small operation based in upstate New York specializing in handcrafted baked goods. Using the purest ingredients, Guyfood produces small batches of brownies, cookies, spice mixes, sauces and salts.